BUS 101 - Intro to Business Structures, Marketing Mix, and Porter's Five Forces Exam Review
Arizona State University
BUS 101 - Intro to Business | Exam Review

Overview
A high-intent exam review on business entity structures, core marketing frameworks, and strategy analysis tools that show up repeatedly on intro business finals.

Key topics
•sole proprietorship vs partnership vs corporation vs LLC
•4Ps marketing mix and segmentation basics
•Porter's Five Forces competitive analysis
•SWOT vs competitive advantage framing

Suggested study tasks
•choose the best entity type for 3 scenarios and justify
•build a 4Ps outline for one product
•apply Five Forces to one industry in 10 bullet points

Common pitfalls
•confusing legal liability across entity types
•listing Five Forces without linking to profitability
•mixing SWOT categories and action implications