Introduction to Business (BUSA 101) Business Models and Operations Study Guide
University of Southern California
Introduction to Business (BUSA 101) | Study Guide

Overview
A practical overview of value creation, organizational structure, operations, ethics, and competitive positioning in introductory business courses.

Key topics
•business model basics
•stakeholders and structure
•operations and strategy
•ethical decision-making

Suggested study tasks
•map one company value chain
•compare sole proprietorship partnership and corporation
•write a short swot snapshot

Common pitfalls
•treating mission like strategy
•mixing revenue with profit